Paolo Conterno

It all began in 1886, when Paolo Conterno founded the "Casa della Ginestra" in the Langhe, dedicated to the cultivation of Nebbiolo, Barbera and Dolcetto. Today, after many generations, the business is run by Giorgio, who continues the work with the same passion. The most important legacy is not the soil, the vineyards or the cellar, but the concept of the perfect Barolo, which has been passed down through the generations. Or simply: the pursuit of perfection.